This is the 12th year of publishing our much-anticipated Annual Salary Guide for PR and Comms professionals – and what a year (and more) it has been. As 2020 saw millions of employees furloughed, made redundant, forced to take pay cuts or freezes, and the world adapt to a work from home model, the pandemic took employee compensation on a rollercoaster ride – leaving hopes of pay rises and juicy bonuses for many in its wake.
How did the pandemic affect salaries and bonuses in corporate communications?
The survey takes an in-depth look at salaries, bonuses and benefits, and is based on the responses of 400 corporate comms professionals, with data being checked against an additional 2000 database records over the Jan-Dec 2020 time period.
The findings from this survey are, unsurprisingly, like no other year; they reflect the economic turbulence the industry has experienced.
Some of the key findings on pay:
Salaries, bonuses and benefits have taken a hit across the board.
In-house corporate communications teams have ridden the storm better than agencies.
Benefits shift to focus on self-care
It’s safe to say it’s been a very challenging year for the agencies, and it’s going to take a lot of work to get back to where they were.
Women have not fared as well as men
These are just a few examples of some shocking statistics. Any positive steps that had been made towards closing the gender pay gap and fostering gender equality in the workplace seem to have been stamped out during the turbulent pandemic year.
Perhaps more than ever, employers must play a critical role in promoting and supporting the social, emotional and financial health of their employees.
As the COVID-19 crisis progresses towards the recover and reshape phase, many companies will need to look at new ways of addressing these needs.
Look out for more commentary in the coming weeks in our series of blog posts that will examine topics raised in the survey as we reveal more findings. Make sure you are signed up to our newsletter here.
We hope you find the information in the Salary Guide 2021 interesting and useful. Download your FREE guide here.
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