PR agencies, you are losing great people to in-house, it’s time for you to step up. You are not really competing against other agencies quite as much as you are with the ‘the grass is greener’ syndrome and the enormous pull of an in-house role. 90% of the corporate and financial professionals we talk to will only consider a move for an in-house opportunity. The legwork for finding you great people is high, so what are you doing about keeping your best performers? The fight for great talent is here to stay. Stop sweeping it under the carpet and let’s uncover the dirt; it’s time to clean up your act.